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“Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, [Google is] seeing more than half of all web traffic now coming from smartphones and tablets.” With the ever growing use and desire for mobile devices, Google…

How Users Search for Local Services We have a number of local clients that provide services to a finite area and it’s incredibly important for us, as digital marketers, to understand what their top keywords are. I recently found myself disagreeing with a client who insisted the only keyword of note on his account was…

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