For updates on Google's latest updates on mobile-first marketing, read the Smarter Searches blog!

“Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, [Google is] seeing more than half of all web traffic now coming from smartphones and tablets.” With the ever growing use and desire for mobile devices, Google…

Google's Pigeon Update information

Google Pigeon – not to be confused with PigeonRank, which was an algorithmic feature which relied on the “superior trainability of the domestic pigeon and its unique capacity to recognize objects regardless of spatial orientation,” courtesy of Google’s April Fools from 2002 – is the most recent algorithm update in the series of Penguin, Panda,…

local SEO marketing tips

How Users Search for Local Services We have a number of local clients that provide services to a finite area and it’s incredibly important for us, as digital marketers, to understand what their top keywords are. I recently found myself disagreeing with a client who insisted the only keyword of note on his account was…

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