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“Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, [Google is] seeing more than half of all web traffic now coming from smartphones and tablets.” With the ever growing use and desire for mobile devices, Google…

Since you can now target mobile devices separately in search engine marketing campaigns, I have had the opportunity to test multiple aspects of what makes a campaign successful and in many cases, there are significant differences between mobile and desktop searches.  Consequently, the optimization process is also quite different.  Take a look at some of…

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