how to make your writing newsworthy

Businesses often have upcoming events, news, or changes in the company that they want to share with the media. The problem, however, is how to convey the message to the media. This is where a lot of communications specialists and public relations professionals get a bad wrap. If you’re sending your press release to thousands…

Owner Courtney Herda was recently interviewed in a podcast for the Internet Business Kickstart talking about Pay Per Click advertising (PPC) with a focus on the small business owner or the DIY/in-house PPC manager. She shared her top five tips for a successful AdWords campaign. While you have to listen to the podcast to get all the tips, the number one, most important take away from the podcast is that you must define conversions and track account performance in analytics. This should be priority one in any PPC campaign because click data can only take you so far, whereas viable conversion data can give you the tools you need to increase sales, performance, and revenue.

Here’s our most recent interview in the Farragut Press, summarizing our workshop on SEO with the Town of Farragut and the Farragut Business Alliance – “SEO Fact or Fiction.” http://farragutpress.com/articles/2013/04/1290.html To get others to link to a website requires active website marketing, said Smarter Searches’ Courtney Herda at a social media workshop on search engine…

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