Get your company to support SEO with these four steps and fun 80's music.

As told by 80’s songs… SEO is that one thing everybody needs, but doesn’t necessarily know that they want.  I saw this when I was an in-house digital marketing manager and see it all the time at the agency level.  It’s worse when you hit that wall where one person understands the importance but a…

Want to make sure your digital agency cares about your digital presence? Be sure to ask them these questions, found in the Smarter Searches blog.

Everyone around the office loves when I get going into one of my rants.  I rant about lots of things.  I rant about shady SEO companies using black hat techniques.  I rant about people that have social media pages but don’t actually use them.  I rant about ugly, ineffective websites.  I rant about social pages…

It’s a constant question I’m asked by clients and potential clients – what kind of conversion rate do you see from social media? Typically, this question is asked in reference to Facebook advertising or as a comparison to Google AdWords.  Unfortunately, there is no easy answer to this question.  Variables that come into play when…

It is remarkably easy to tell small businesses that they have to take their marketing seriously.  The mark of a successful business is that the owner is constantly working ON the business rather than just IN the business.  However, it is surprising how many marketing companies fail to promote themselves as they promote others, leading…

Join Smarter Searches, the Town of Farragut, and the Farragut Business Alliance in a FREE workshop on growing your business with social media. Some of the things we’ll be discussing: public relations online marketing the benefits of cross promotion going through case studies best and worst practices in social media This event will be help…

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