how to choose the best social media platform for your brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a…

guide to marketing on pinterest

Let’s talk about the social powerhouse that is Pinterest. First of all, its has great potential to drive traffic to a website. In fact, Pinterest is the second highest referrer of traffic to websites, with the first being Facebook. That fact alone makes Pinterest a social media platform that shouldn’t be ignored. So, if you’re…

Most web users are familiar with bookmarking – a feature in your web browser of choice that allows you to compile bookmarks of web pages.  It does not save the resources, it merely bookmarks links that reference them.  In a social bookmarking system, users save links to web pages that they want to remember and/or share (operative words here are social and…

Pinterest is one of the newcomers to the social media landscape and the most unique quality about it is the sheer volume of time users spend on it.  Despite having a smaller body of users from which to draw, the average time spent on site is more than 13.5 minutes per day.   Anyone who…

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