Find out how to use Pokémon GO to increase your in-store marketing efforts with this blog from Smarter Searches.

Pokémon GO has captured people’s hearts and phone screens in an astounding way. With 21 million active users daily, and over 6 million mentions on Twitter in less than a week, the mobile game’s popularity is creating new opportunities for advertisers, marketers, and business owners everywhere. While trends come and go, this one just might…

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