ad copy testing for ppc campaign optimization

If you’re working with PPC, ad testing is an inevitable part of campaign optimization. One of the worst things you can do is build a campaign and let it collect dust. One of the best practices Smarter Searches enforces is trying out various types of ad copies to see what resonates with our audiences. It…

The dangers of DIY search engine marketing

Anyone can do their own taxes.  But that doesn’t mean anyone should. Any person can sell their own house.  Rarely does this lead to better outcomes than if a realtor listed it for you, though.  In similar fashion, Google has made the AdWords interface easy to understand and work with – even if you have…

things to look for with a PPC agency

I spend a lot of time talking about how to choose and judge a good PPC professional, but sometimes there’s only so much we can do.  It is the job of every PPC pro to ask questions before talking about strategy for a customer – questions that, if missed, indicate that you should keep looking…

Smarter Searches intro video

We’ve spent some time thinking about dabbling in video lately and this is our first video.  We figured that since it’s only logical that since it’s our first video, we needed to make it about us – who we are, what we do, and what Smarter Searches is really about.  So check it out and…

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