small town business tips

Opening and operating a small business in a small town can be risky. With concerns of low traffic volume, low population income, and a limited target market, it seems unrealistic to try. In fact, many don’t. For the few that do take the risk, we applaud you and hope your business is booming. However, the…

ad copy testing for ppc campaign optimization

If you’re working with PPC, ad testing is an inevitable part of campaign optimization. One of the worst things you can do is build a campaign and let it collect dust. One of the best practices Smarter Searches enforces is trying out various types of ad copies to see what resonates with our audiences. It…

© 2012-2016 Smarter Searches – We Think Smarter! / 120 Suburban Rd., Suite 206 Knoxville, TN 37923 | Terms of Use & Copyright Notice | Privacy Policy