how pay-per-click marketing can improve your web presence

With every passing day, the internet becomes more and more crowded, and increasingly more competitive. According to Moz, there are 169 billion URLs, 23 billion subdomains, and over 1 trillion links on the internet as of May 2017. So no matter what industry you are in, or how niche it may be, there are other…

Read the Smarter Searches blog to find out why your company should be using ppc advertising and remarketing

The year is 2016, and surprisingly, some businesses still don’t see the value in using pay-per-click advertising. While a dedicated SEO strategy is very important to your online visibility, a combined effort of SEO and PPC will give you the best chance to be seen by users and to gain new customers. But why is…

PPC quality score tips

Like everything else in life, we strive for quality. High quality cars, high quality food, high quality homes. We want things to live up to our standards and expectations. We want Cadillacs, filet mignons, mansions. As it turns out, Google isn’t much different. They want the creme de la creme just as much as we…

building a strong PPC campaign

PPC Advertising Effectiveness – A Defense of PPC Spending I’ve heard from several potential clients “I don’t like PPC – I feel like I’m just throwing money away.”  I can’t begin to enumerate just how much I hate hearing this, especially since I’ve spent all of my adult, working life building and optimizing PPC campaigns. …

© 2012-2016 Smarter Searches – We Think Smarter! / 800 S. Gay St., Suite 700 Knoxville, TN 37929 | Terms of Use & Copyright Notice | Privacy Policy