ad copy testing for ppc campaign optimization

If you’re working with PPC, ad testing is an inevitable part of campaign optimization. One of the worst things you can do is build a campaign and let it collect dust. One of the best practices Smarter Searches enforces is trying out various types of ad copies to see what resonates with our audiences. It…

automated rules in digital marketing

First and foremost, I’d like to acknowledge the elephant in the room. You may not be able to see him, but he’s over there in the corner, trying his best to blend in with the neon green walls in the Smarter Searches office (which is no easy feat!) The elephant to which I am referring…

PPC quality score tips

Like everything else in life, we strive for quality. High quality cars, high quality food, high quality homes. We want things to live up to our standards and expectations. We want Cadillacs, filet mignons, mansions. As it turns out, Google isn’t much different. They want the creme de la creme just as much as we…

For the first part of my Search Engine Strategies preview, I wanted to go over the panel topic on which I’ll be speaking and why it’s an important one.  The title of the panel is “Creating and Sustaining a PPC Auditing Framework.”  My first thought upon reading that was “I have no idea what that…

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