marketing advice for unpopular products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you find that the job is considerably less sexy than you…

12 days of Christmas digital marketing from Smarter Searches

On Black Friday 2017, data from Adobe Digital Insights stated that “American shoppers spent a record $5 billion in 24 hours” — marking a 16.9% increase in dollars spent online, compared with Black Friday 2016. A big piece of that pie was the nearly $2 billion spent on mobile devices alone (a record 36.9% of…

how pay-per-click marketing can improve your web presence

With every passing day, the internet becomes more and more crowded, and increasingly more competitive. According to Moz, there are 169 billion URLs, 23 billion subdomains, and over 1 trillion links on the internet as of May 2017. So no matter what industry you are in, or how niche it may be, there are other…

Smarter Searches - SEO Why Your Website Needs It

SEO is somewhat of a mystery to many people. The word gets thrown around an awful lot — and many times incorrectly. Some people think that it is a magic formula for dominating the search engine results, and that if they invest, they’ll wake up the next day at the top of page one. Other…

Create a smoother client to agency communication process by helping a marketer out. Find out how in the Smarter Searches blog

Whether you’re working with an agency or doing your marketing in-house, there are several things that you can do to help your agency partner or marketing team. Marketing can be difficult, but doing these few things can make the process much easier. Analytics Make sure that your analytics code is in the right place! A…

Why is Pubcon a great digital conference? Read the Smarter Searches blog to find out.

For the last two years I’ve made the long trek to Vegas to speak at Pubcon. Coming from Knoxville, Tennessee that’s a fairly lofty expense for a boutique marketing agency (especially since I brought two different team members this year). But the trip is incredibly valuable year after year, and there are several reasons why…

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