Create a smoother client to agency communication process by helping a marketer out. Find out how in the Smarter Searches blog

Whether you’re working with an agency or doing your marketing in-house, there are several things that you can do to help your agency partner or marketing team. Marketing can be difficult, but doing these few things can make the process much easier. Analytics Make sure that your analytics code is in the right place! A…

how to deal with trolls and bullying on the internet

At Smarter Searches, we frequently work alongside businesses and public figures with their social media presence and online reputations, something that is considerably more challenging than posting selfies and cat photos. When you heighten the visibility on social media to a celebrity or a brand, you seem to invite criticism and, to a certain extent,…

recipe for successful digital marketing

by Smarter Searches Unless you’ve always been a mad scientist in the kitchen, recipes are a great way to learn how to make food, combine spices, and satisfy your inner foodie. As someone who likes to learn something from the most basic starting point, I can appreciate the simplicity in following the instructions of a…

It’s a constant question I’m asked by clients and potential clients – what kind of conversion rate do you see from social media? Typically, this question is asked in reference to Facebook advertising or as a comparison to Google AdWords.  Unfortunately, there is no easy answer to this question.  Variables that come into play when…

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