ppc ads and reporting

When it comes to ad performance, there are several ways you can tackle optimization. One way that often gets ignored is utilizing reports to analyze data. I’ve been known to forget this tactic, and simply leave it to the interface or other platforms to determine what’s effective in my campaigns. However, it’s important to take…

marketing profs take 10

Boosting your online visibility can be a snap with pay-per-click (PPC) advertising on platforms like Google AdWords and BingAds. But to really stand out from the crowd, it’s important to differentiate your ads with copy that increases clicks and drives conversions.  In this 10 minute lesson from our CEO, Courtney Herda presented on MarketingProfs.com, you’ll learn…

The dangers of DIY search engine marketing

Anyone can do their own taxes.  But that doesn’t mean anyone should. Any person can sell their own house.  Rarely does this lead to better outcomes than if a realtor listed it for you, though.  In similar fashion, Google has made the AdWords interface easy to understand and work with – even if you have…

Want to make sure your digital agency cares about your digital presence? Be sure to ask them these questions, found in the Smarter Searches blog.

Everyone around the office loves when I get going into one of my rants.  I rant about lots of things.  I rant about shady SEO companies using black hat techniques.  I rant about people that have social media pages but don’t actually use them.  I rant about ugly, ineffective websites.  I rant about social pages…

what a negative keywords and how to use them in a PPC ad

Keep the bad guys out. I know that sounds elementary, but it’s not always taken into consideration. We do most everything in our power to keep ourselves safe, but sometimes we slip. You forget to lock your car door. You get lost in an unfamiliar (and not so desirable) neighborhood. You leave your purse open…

keyword auditing tips on the Smarter Searches blog

Lately I’ve been subscribing to a new philosophy: less is more. I’ve gotten rid of excess and focused more on simplifying my life. While I’m sure this methodology has been around for years, it’s a completely new concept to me. For example, if something was on sale, I wouldn’t think twice about buying it, only…

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