For the first part of my Search Engine Strategies preview, I wanted to go over the panel topic on which I’ll be speaking and why it’s an important one.  The title of the panel is “Creating and Sustaining a PPC Auditing Framework.”  My first thought upon reading that was “I have no idea what that…

Smarter Searches blog post on PPC platform options

Pay per click advertising can be a great way to grow web site traffic and increase leads and conversions.  However, with multiple platforms available, it can be easy to get confused when setting up an account.  I do recommend hiring an agency for almost all search engine marketing campaigns because the ROI you get from…

There are 3 goals that all internet marketing campaigns should have in mind before beginning: cohesive strategy, effective branding, and maintaining your business identity.  This will be a series in three parts as each goal is important in its own way. Part 1: Cohesive Strategy Effective digital strategy comes from your customers, not from a…

© 2012-2016 Smarter Searches – We Think Smarter! / 120 Suburban Rd., Suite 206 Knoxville, TN 37923 | Terms of Use & Copyright Notice | Privacy Policy