Gain Google's trust with these tips from the Smarter Searches blog

Remember when you were young, naive, and trusted everyone? You gave all people the benefit of the doubt, because no one would ever do anything to hurt you, right? Right — until one day, when you’re proven wrong and have to learn to be more selective with whom you trust. Google knows the feeling. Back…

blog desk with white apple accessories

Having a blog for your business is essential for search engine optimization (SEO), aka being found on the major search engines. It is also useful for driving sales and establishing authority in your field. If you own a business of any kind it is imperative that you blog, and do it consistently. Here are the…

Learn how to create stand-out content in the Smarter Searches blog.

Creating Stand-Out Content Knowing What You’re Up Against According to an article on Fluid Drive Media, the average consumer sees 247 images per day and likely notices only about half of them. Just because the message crosses your so-called social media line of sight, does not mean you will notice it. The fact of the…

find out how user experience creates good seo on the smarter searches blog

I recently read an article written by usability expert Shari Thurow, who I’ve heard speak at conferences before and really admire, all about content and context, usability, findability and perceived download time.  What I like about Shari’s article is that it explores the human interaction as it relates to SEO.  So often the focus of…

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