5 ways to improve your SEO strategy

In case you haven’t already heard, you need to implement SEO into your digital marketing strategy. Search engine optimization (SEO) is a great tool to increase web traffic to your website and, in turn, increase sales; however, it’s a very robust process and some businesses may get the professionals in to do the job. If…

responsive web design vs. adaptive web design for SEO

When creating a website in today’s marketing world, companies need to consider how their website looks and functions on a mobile device — they need to pay attention to mobile SEO. Simply put, today’s internet users use their mobile devices for just about everything: shopping online, reading articles, searching the internet, browsing for local businesses,…

blog desk with white apple accessories

Having a blog for your business is essential for search engine optimization (SEO), aka being found on the major search engines. It is also useful for driving sales and establishing authority in your field. If you own a business of any kind it is imperative that you blog, and do it consistently. Here are the…

diy seo audit tips

As an SEO company we perform SEO audits frequently, but there are a lot of cases where it is a best practice to perform your own SEO audit.  Websites change, SEO best practices, evolve, and new content becomes available, making a full SEO audit an important priority.  We perform the same types of audits with…

why your website needs quality content

Content marketing isn’t new, and the core idea of it hasn’t changed much over time. The path to sharing this content may have changed throughout the years, but since the beginning of SEO and Google, it has always been a key factor in ranking websites. Just as rankings and SEO matter, so does content. As…

find out how user experience creates good seo on the smarter searches blog

I recently read an article written by usability expert Shari Thurow, who I’ve heard speak at conferences before and really admire, all about content and context, usability, findability and perceived download time.  What I like about Shari’s article is that it explores the human interaction as it relates to SEO.  So often the focus of…

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