reasons why Facebook advertising should be in your social media marketing plan

With 81 percent of Americans on social media, it’s no secret that it is changing the landscape of marketing. Businesses know the importance of leveraging social to connect with audiences and promote their brands, and it’s pretty much essential for targeting millennials. None of this is news. However, social media platforms are constantly evolving. Just…

Find out how to use Pokémon GO to increase your in-store marketing efforts with this blog from Smarter Searches.

Pokémon GO has captured people’s hearts and phone screens in an astounding way. With 21 million active users daily, and over 6 million mentions on Twitter in less than a week, the mobile game’s popularity is creating new opportunities for advertisers, marketers, and business owners everywhere. While trends come and go, this one just might…

Facebook business page success strategies

Social media marketing is a great way to gain traffic or attention for your business, and as it is closely related to SEO, it can help new users find or “discover” your content. Through social connections, these new discoveries can impact the relevancy of search results for both social media networks and search engines. Social…

top social media tips for non-profit organizations

More non-profits are taking to social media platforms to engage with their customers than ever. However, non-profits struggle with many of the same problems as small businesses – not enough budget, not enough manpower, not enough hours in the day. We recently consulted with the Make a Wish Foundation to help them identify their own…

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