5 social media tips to build better social media engagement on the smarter searches blog

We all know that social media isn’t going anywhere. I’ve been working on a ton of proposals lately, and when I do that, I always evaluate a potential client’s social media presence. What are they posting, how frequently, what types of content do they share, are they creating or curating? We look at these items…

why you should breakup with social media

Twitter, Facebook, Pinterest, Instagram, Snapchat, Tumblr, Reddit…where in the world do you even begin? You want to get the word out about your business, find your target audience, get them to love you, build an empire, figure out how many licks it takes to get to the center of a tootsie roll pop, etc. But…

When it comes to getting the job done, there are two ways to tackle the situation. There’s the correct way, which often times requires more work, patience, and time. And then there’s the wrong way, which can bring instant gratification, less energy, and, well, let’s face it: it’s easier. However, sometimes the wrong way can…

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