how to build your personal brand on social media on the Smarter Searches blog

What is a brand? For one thing, it’s a word that gets thrown around quite a bit, but when you sit down to think about what it really encompasses, do you actually know? And do you know exactly what building your personal brand can do for yourself or your business? Why Your Personal Brand Matters…

career building tips using social media on the Smarter Searches blog

Once upon a time, social media was primarily for personal, fun use. Not anymore. While social media is still a great way to keep in touch with friends and family, it’s now also a critical part of marketing and business. From local businesses to massive corporations to government agencies, social media has, in fact, become…

social media tips from a social media coordinator

It’s now a widely accepted fact that social media is an integral part of a company’s marketing strategy. Most business owners know they need to be active on social media — but it takes a lot more than just simply throwing up a post every so often to be successful. That’s why it is a…

Getting started with a successful social media strategy can be daunting. From Facebook to Twitter to LinkedIn and Google+, there are tons of platforms to learn and stay up-to-date on. Knowing that, it’s easy to see how social media for your business can seem overwhelming, especially if you’re starting from scratch! The best way to…

Many business owners and entrepreneurs would probably agree that some weeks are much busier than others — and when they get too swamped with work and other responsibilities, social media tends to get tossed aside. If you typically brainstorm, write, and post content to your social profiles all on the same day, a random meeting…

how to choose the best social media platform for your brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a…

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