5 social media tips to build better social media engagement on the smarter searches blog

We all know that social media isn’t going anywhere. I’ve been working on a ton of proposals lately, and when I do that, I always evaluate a potential client’s social media presence. What are they posting, how frequently, what types of content do they share, are they creating or curating? We look at these items…

We all love emojis. They’re great for conveying an emotion that text alone just can handle or convey. And, let’s face it, our faces are great conveyors of thought and emotion — but we aren’t always right in front of the person we’re talking to to properly convey our words. Enter the emoji. “The stratospheric…

how to organically increase instagram followers

If you Google “how to get Instagram followers,” you’ll get a ton of articles telling you to use relevant hashtags, have aesthetically-pleasing content, and to follow influencers in your target community. These are all great tips, but they are also fairly commonsensical and vague. Instead, follow this guide and you’ll have a step-by-step list of…

social media for beginners and building relationships on social media

Like most people, Facebook was my first social media site. Mark Zuckerberg launched Facebook in February, 2004. I didn’t join until Winter, 2014. Yep….I successfully dodged social media for over a decade. I thought Facebook would be a fad, like beta recordings and laser discs or Myspace and Napster. And while Facebook isn’t alone in…

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