how to boost posts on Facebook

We’ve discussed Facebook boosting quite a lot here on our blog lately. Why? Well, here’s the shortened version: Facebook has recently announced that newsfeeds would begin prioritizing meaningful personal interactions with friends and family over posts from brands. What this means for you, the business owner, is that it’s going to be harder than ever…

how to create a Facebook business page

Facebook has more than 2 billion daily active users (as of 2017) with an average of 400 users signing up EVERY MINUTE. As a small business or entrepreneur, why wouldn’t you want to be where (all) the people are? With 2 billion customers at your fingertips, Facebook has become a platform that businesses simply can’t…

using IGTV for marketing

I teach Digital Marketing Strategy at the University of Tennessee. I was preparing my slides Tuesday for our lecture and discussion about Instagram. By the time I had given my lecture on Thursday, the content in my presentation was out of date. How could a platform change so dramatically that in two days my notes…

marketing advice for unpopular products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you find that the job is considerably less sexy than you…

how to use Instagram Stories for your business

Not all that long ago, everyone was up in arms about Instagram adding a “story” feature to the app. A wave of Millenials and Gen Zs even took to posting their Snapchat usernames on their Instagram stories in a comical protest. But after accepting the feature and beginning to use it, those same people have…

10 content ideas for social media posts on the Smarter Searches blog

We know one of the key pieces to success on social media is consistently posting engaging content. This is way easier said than done, though — and even the best social media strategists can find themselves stuck in a content rut. Sometimes, all you need is a little inspiration to get back on track, though!…

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