how to use a Facebook pixel

I feel like I am always singing the praises of Facebook ads to my clients. You can create campaigns tailored to your needs, get super specific with the audiences you target, and achieve excellent results with a low monthly budget. Want more Facebook page likes? No problem. Set up a campaign for $150 a month…

It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make sure you include digital marketing resolutions to support your overarching…

how to build your personal brand on social media on the Smarter Searches blog

What is a brand? For one thing, it’s a word that gets thrown around quite a bit, but when you sit down to think about what it really encompasses, do you actually know? And do you know exactly what building your personal brand can do for yourself or your business? Why Your Personal Brand Matters…

career building tips using social media on the Smarter Searches blog

Once upon a time, social media was primarily for personal, fun use. Not anymore. While social media is still a great way to keep in touch with friends and family, it’s now also a critical part of marketing and business. From local businesses to massive corporations to government agencies, social media has, in fact, become…

Tristan Harris' thoughts on ethical design and time well spent

“How do you ethically shape the thoughts and actions that will appear in a billion people’s minds today?” That’s the question Tristan Harris, a former Design Ethicist at Google, is currently trying to figure out — or at least make everyone think about when it comes to designing technology, software, advertising, and apps ethically. Harris,…

social media tips from a social media coordinator

It’s now a widely accepted fact that social media is an integral part of a company’s marketing strategy. Most business owners know they need to be active on social media — but it takes a lot more than just simply throwing up a post every so often to be successful. That’s why it is a…

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