marketing advice for unpopular products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you find that the job is considerably less sexy than you…

how to use Instagram Stories for your business

Not all that long ago, everyone was up in arms about Instagram adding a “story” feature to the app. A wave of Millenials and Gen Zs even took to posting their Snapchat usernames on their Instagram stories in a comical protest. But after accepting the feature and beginning to use it, those same people have…

10 content ideas for social media posts on the Smarter Searches blog

We know one of the key pieces to success on social media is consistently posting engaging content. This is way easier said than done, though — and even the best social media strategists can find themselves stuck in a content rut. Sometimes, all you need is a little inspiration to get back on track, though!…

Impact of GDPR on Google Analytics

On May 25th, 2018, the new General Data Protection Regulation (GDPR) laws will go into effect. GDPR is designed to protect the personal data of citizens of the EU as a part of their “consumer first” approach to data protection. The EU’s rollout of GDPR is the first data protection measure of this scale and…

how to use a Facebook pixel

I feel like I am always singing the praises of Facebook ads to my clients. You can create campaigns tailored to your needs, get super specific with the audiences you target, and achieve excellent results with a low monthly budget. Want more Facebook page likes? No problem. Set up a campaign for $150 a month…

It’s January. For business owners, this month is for goal setting, reflecting on the previous year, and planning for the year ahead. What worked? What didn’t? How can you apply those lessons to your 2018 strategy? When you’re thinking about your goals this year, make sure you include digital marketing resolutions to support your overarching…

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