Have you ever heard of Ada Lovelace? If you said no, you’re probably not alone. What about Grace Hopper? No again? Well, what about Steve Jobs? Steve Wozniak? Bill Gates? The last three are almost all undoubtedly yeses. As we round out the end of March, another Women’s History Month is coming to a close….
One of my favorite topics in marketing is luxury branding. Some of my favorite campaigns have been for luxury goods and I think the approach a marketer has to take to capture the attention of the luxury consumer is fascinating. Pricing, packaging, PR, reputation management, they all work together when luxury goods are marketed well….