Smarter Searches' blog examines Twitter Beef

The Kanye/Wiz Twitter drama teaches us that brands must listen before they speak. Here’s the breakdown: Earlier this week, Rapper B.o.B and Astrophysicist Neil DeGrasse Tyson got into an argument about the Earth being flat (I know). Then on January 27th, Twitter imploded when Kanye West lashed out at rapper Wiz Khalifa by insulting not…

why you should breakup with social media

Twitter, Facebook, Pinterest, Instagram, Snapchat, Tumblr, Reddit…where in the world do you even begin? You want to get the word out about your business, find your target audience, get them to love you, build an empire, figure out how many licks it takes to get to the center of a tootsie roll pop, etc. But…

how to stand out on social media

How to Stand Out on Social This Summer It’s about that time of year again when your social media feeds will likely become filled with envy-inducing photos of flower crowns, high-waisted shorts, platters of color-saturated fruit and endless music festivals. If you, by chance, aren’t a 17-year-old goddess with Herbal Essences commercial-worthy hair and a…

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