how to choose the best social media platform for your brand

Imagine you’re starting your own business, and you decide it’s time to start promoting it on social media. You want to reach as many people as possible, so you create profiles on every social media channel you can think of — Facebook, Instagram, Twitter, Snapchat, Google+, Pinterest, YouTube, and LinkedIn. You plan to use a…

The Smarter Searches blog teaches you how to use the power of user-generated content for your business.

Your customers can be one of your greatest marketing assets. “How?” you ask. It’s called user-generated content (UGC), and it begins with the simple act of consumers and fans sharing, posting, and retweeting something about your brand. According to an article by AdWeek and Social Times: “85 percent of users surveyed find visual UGC more influential than…

Find out how to use Pokémon GO to increase your in-store marketing efforts with this blog from Smarter Searches.

Pokémon GO has captured people’s hearts and phone screens in an astounding way. With 21 million active users daily, and over 6 million mentions on Twitter in less than a week, the mobile game’s popularity is creating new opportunities for advertisers, marketers, and business owners everywhere. While trends come and go, this one just might…

Smarter Searches' blog examines Twitter Beef

The Kanye/Wiz Twitter drama teaches us that brands must listen before they speak. Here’s the breakdown: Earlier this week, Rapper B.o.B and Astrophysicist Neil DeGrasse Tyson got into an argument about the Earth being flat (I know). Then on January 27th, Twitter imploded when Kanye West lashed out at rapper Wiz Khalifa by insulting not…

why you should breakup with social media

Twitter, Facebook, Pinterest, Instagram, Snapchat, Tumblr, Reddit…where in the world do you even begin? You want to get the word out about your business, find your target audience, get them to love you, build an empire, figure out how many licks it takes to get to the center of a tootsie roll pop, etc. But…

how to stand out on social media

How to Stand Out on Social This Summer It’s about that time of year again when your social media feeds will likely become filled with envy-inducing photos of flower crowns, high-waisted shorts, platters of color-saturated fruit and endless music festivals. If you, by chance, aren’t a 17-year-old goddess with Herbal Essences commercial-worthy hair and a…

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