responsive web design vs. adaptive web design for SEO

When creating a website in today’s marketing world, companies need to consider how their website looks and functions on a mobile device — they need to pay attention to mobile SEO. Simply put, today’s internet users use their mobile devices for just about everything: shopping online, reading articles, searching the internet, browsing for local businesses,…

For updates on Google's latest updates on mobile-first marketing, read the Smarter Searches blog!

“Every year, there are trillions of searches on Google and over half of those searches happen on mobile. And across the millions of websites using Google Analytics today, [Google is] seeing more than half of all web traffic now coming from smartphones and tablets.” With the ever growing use and desire for mobile devices, Google…

small town business tips

Opening and operating a small business in a small town can be risky. With concerns of low traffic volume, low population income, and a limited target market, it seems unrealistic to try. In fact, many don’t. For the few that do take the risk, we applaud you and hope your business is booming. However, the…

recipe for successful digital marketing

by Smarter Searches Unless you’ve always been a mad scientist in the kitchen, recipes are a great way to learn how to make food, combine spices, and satisfy your inner foodie. As someone who likes to learn something from the most basic starting point, I can appreciate the simplicity in following the instructions of a…

how to curate an online portfolio

First things first: your professional portfolio should be an example of your best work, not a comprehensive time capsule. Instead, it should be is a sampling of your best work, throughout your career. What Constitutes Your Best Work? The specifics will vary by person, business, and industry, but in general, your best work should showcase…

why mobile friendly are necessary

Is your website mobile-friendly? It should be. Actually, it must be to survive in today’s digital market, and it’s not just because consumers are well versed at shopping on their phones and tablets…it’s also because Google says so. It’s pretty well known that the mobile revolution is here, but Google took it a step farther…

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