Email marketing is one of the most efficient and cost-effective approaches to content marketing. When it comes to measuring the effectiveness of an email campaign, one of the best places to start is with your open rate. Open rate measures what percentage of people open your email, relative to the number that received them. In this blog, we’ll go through our top three tips to increasing open rates on your marketing emails.
Send the email from an actual person
Sending an email from a person instead of a boring company name makes a big difference. An email from email@example.com doesn’t sound good, but an email from firstname.lastname@example.org might be someone you actually know. When someone gets an email and sees that it’s from a company, they may think it’s an ad which makes them likely to delete it, many times without even opening it. An email coming from an actual name provides a more personable experience and is more authentic.
Understand when to send emails
There’s an art to sending emails and it’s all about timing. Some interesting research shows that Tuesdays are great for open rates whereas Thursdays are great for click-through rates. Research also shows that the best time in the day to send emails is from 10 am – 2 pm. While this is a general rule, the difference across industries can be extreme, so make sure you pay attention to what makes sense for you and your business. There will never be a perfect answer, but understanding overall trends can help you get an idea of what works best. The best thing to do is to use the information and test it out to see what works for you.
Make the subject line stand out
In order to get your customers to open up your email, the subject line has to grab their attention. Long and dull subject lines won’t entice the recipient to open it up. Subject lines should spark curiosity; you want your customers to want to open your email. A good rule of thumb is to include some numbers to help your email stand out. Lastly, every subject line should be written in a language that your target audience would typically use. This makes it easier for them to read and understand what the message is about. Understanding these three ideas for creating a unique and attention-getting subject line will be sure to increase your email open rates.
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