Skip links

4 Ways to Build User-Generated Content

User-generated content can help your business reach a wider audience, increase buzz, and become more relatable. Not only does user-generated content provide you with free, easy advertising, but it also helps you build relationships with your customers. No matter what social media platform you prefer, start enhancing your brand’s personality today with these four tips.

  1. Host a Contest

Contests are a great way to create buzz and encourage customers to bring out their competitive spirit. Make sure you clearly state the rules and end date of the contest. An example of a contest might be encouraging customers to post a picture featuring your product and tagging your account. You can choose your favorite photo or randomly select a winner, whatever you outlined in the rules. Another popular contest is having your followers tag 3 friends in the comments to win a prize. This is a great way to reach new people. 

  1. Repost UGC on Your Feed

User-generated content makes your social media feed appear more authentic and relatable to consumers. Reposting content that you have been tagged in rewards those loyal customers for posting with your product. It’s a win-win situation; customers receive public recognition and you receive free promotion. Make sure you always ask permission before sharing a consumer’s content. 

  1. Create a Branded Hashtag Campaign

A branded campaign hashtag is perfect for increasing brand awareness and creating a sense of community with your consumers. You might be familiar with the popular #ShareACoke campaign. This hashtag inspired customers to run to the store and find a Coke bottle with their name on it. This easy marketing tactic promoted their new product while acquiring user-generated content. Begin by finding a hashtag that represents your brand and will encourage customer engagement. Check out our latest blog on creating the perfect hashtag if you need a little help.

  1. Encourage Customers to Leave Reviews

Don’t be afraid to ask customers to leave reviews, whether it’s in person or sending out an automated email. Having reviews and ratings on Google My Business is important because customers can easily compare your business to your competitors based on reviews both have received. You may also want to consider displaying reviews and ratings on your website to establish credibility. 

The Benefits of UGC That Last 

User-generated content is free, it’s easy, and it can do wonders for your brand. People nowadays love the idea of fame. By reposting someone’s original content on your page, you will provide that customer with the “fame” they are looking for, and you will gain a customer for life. These simple tips will help this process along, and it really doesn’t get better than that. 

When you need help strategizing your social media, contact Smarter Searches. We can help generate the buzz you need on social and build off of UGC.