It is key for every business to keep visitors on their website as long as possible. The longer someone is on your site, the more likely they are finding what they came for. Let’s look at a few ways to ensure that happens.
- Keep your website simple
Simplicity is key. We’ve all heard that before. When it comes to reducing bounce rates, it rings very true. You never want to overwhelm your visitors; pop up ads and an exorbitant amount of pages can be overwhelming and turn people away from your site. Too much information can be overwhelming, too. Having a simple design and easy to find, and read, information makes it easier for visitors to navigate through the webpages to find what they are looking for.
- Make sure your website is easy to read
If people cannot read the information on your website with ease, they will not stay on it. This means you need to pay special attention to color schemes and text size. You wouldn’t want to put bright text on a bright background, for example. Text is just as important as color. If the text is too small or the font is hard to read, it is very likely the visitor will exit your site.
- Use images on your website
People don’t like to just read text. Images can capture a person’s attention much more than simple words. Adding images to your website allows visitors to engage and connect with the content in an exciting way. Images also provide easy insight into what your business provides.
- Include success you have had
The more credible you and your site appear, the more likely your visitors will stick around. Including past successes your company has had enables that credibility which is sure to grab, and hold, someone’s attention. People want to see that your company has proven to be a reliable source for what they are looking for. There are many ways to show your past successes – awards, customer reviews, and recognition, to name a few. When visitors see the credibility and reliability your company has, they are more likely to spend more time on your website.
- Tell customers how they will benefit from your site
Show customers how you can help them. Show them the benefits you will provide if they choose you. A brief blurb or testimonials from past clients can provide this. Show them what they will gain from your product or service. Another tactic is to tell the visitors what they will lose if they don’t choose you. Both of these can have a promising effect.
Before they can bounce
Getting people to stay on your site is very important. It’s also important to make sure that customers can find your website to begin with. SEO plays a big role in that. If you need help with that, or any other part of your website or marketing plan, contact us today.
