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Author: Courtney

Content Marketing Strategy Tips for 2022

As CEO of a digital marketing agency and adjunct professor of marketing at the Haslam School of Business, content marketing is one of my most commonly discussed topics. It often needs to be “demystified” because so many things fall under the content marketing umbrella –

How has COVID changed consumer behavior

How COVID Has Irreparably Changed Consumer Behavior

COVID changed how we did most things. Streaming usage soared across nearly all platforms – Netflix, YouTube, and Facebook video views were all up between 15 and 30%. Video chats dramatically increased – Zoom usage alone tripled. Video games served as a distraction during quarantines

The History of digital marketing

The History of Digital Marketing

In most fields of study, there is historical knowledge of what came before. We know who invented the light bulb (thanks, Thomas Edison) and we know who invented the telephone and what he said on that first call (Alexander Graham Bell called his assistant and

Why you should consider outsourcing your marketing to an agency.

Why You Should Consider an Agency

Nowadays just about everything is DIY or self-serve. Updating your bathroom? DIY it! Organizing your closet? DIY it! Building a website? DIY it! Between videos on YouTube, online tutorials, and self-service options, just about anything seems like it can be done as a DIY project. 

Balancing Productivity and Relaxation

Balancing Productivity and Relaxation this Spring

The season of Spring brings warmer weather, beautiful flowers, and fresh air all around. However, many of us can forget to take time to stop and smell the roses along the way when we’re invested in demanding jobs, school, and other general life tasks. Here

My design process: from inspiration to implementation

My Design Process

After I finished writing my monthly client blogs, I was really excited to get started on a design project that Courtney asked me to help out on. For this project, I was tasked with designing a marketing promotional booklet in InDesign. Like with most of

Blog cover for "What I Hope to Learn in My Internship"

What I Hope to Learn as an Intern

Hi! My name is Jessica and I am the new intern at Smarter Searches! Born and raised in Knoxville, TN, I’m a senior at UT graduating this spring with dual degrees in advertising and psychology. When I’m not spending the day designing new things on