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standing out online

Marketing for the Automotive Industry

Smarter Searches client Sakuma's website mockup.

Standing out online when it comes to your auto dealership is hard. Consumers are searching for cars online more than ever before – 86% of car shoppers go online before stepping foot in a car dealership. But most automotive consumers aren’t ready for a fully-online car buying process yet. As a result, you need to make sure that your website and your dealership appear in searches and online, staying top-of-mind for your customers.

Customers value convenience and speed – and we don’t mean the speed on the speedometer. Our team can present features that allow you to stand out from the crowd, presenting solutions to your consumers that they want, whether that relates to the automotive search, request for financing, valuing trade-ins, and more.

How We Do It

Website Design

The average automotive shopper spends 33% of their search time on a mobile device; if your website isn’t properly optimized for mobile searches, they won’t spend any of that incredibly valuable time on your website.


From relevant blog posts to inbound marketing pieces and link-building, there are many options for quality SEO that builds your brand online, helps you rank for more keywords, outrank the competition, and facilitate sales without huge expenses in advertising. Our SEO strategies are an investment in your website, driving value over time.


The average cost for an automotive lead is more than $205. With well-crafted Google Ads, you can reduce that amount. Our experience when it comes to the automotive industry is incredibly robust – having managed hundreds of campaigns for dozens of dealerships in nearly all makes and models available from luxury to trucks to electrics in an enormous range of markets. PPC ads will help drive leads, but only if you have a team that has extensive experience in navigating an incredibly competitive landscape, experience with co-op funds, and knowledge about branding and trademark.

Social Media Marketing

Success on social media often depends on your imagery to bring attention and traffic. We can help you make your social media pages shine with carefully crafted posts and ads on Facebook, Instagram, and Pinterest. We help people get to your galleries, services, and contact forms directly, bridging the gap between your social channels and your front door.

Other Services

Are you eager to have that phone ringing, leads coming in, appointments being scheduled, and vehicles moving out the door? We have a range of services that can help you drive your automotive dealership forward, from engaging product photography and videography to email and print marketing.

Case Studies

Many of the automotive businesses and brands we work with have seen incredible results. Take a tour of some of our case studies here.

See what we can do →

Ready to get started? Schedule a free consultation on our site.

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