“It is such an honor to be recognized for this award, particularly as a female executive in the tech industry,” she said. “With just 10-15 percent of tech executives being female, it is amazing to receive recognition at this level for our work,” added Herda.
Smarter Searches is a digital marketing agency that provides online marketing services including search engine optimization (SEO), pay per click advertising (PPC), social media management, and website design, among a wide range of services. Besides the Pinnacle Award, Herda was also awarded a spot on the Greater Knoxville Business Journal’s 40 Under 40 list in 2016.
Since the award was first given out in 2005, only one other woman has taken home the trophy. Herda prides herself on being at the top of her industry, while standing in the minority of business owners in the tech industry. She counts herself among only just 10.5% of business owners with a female owner with more than one employee. For this reason, she is exceedingly proud to be honored with this award, and hopes to inspire more women to aspire towards success in the tech industry.
This award is the culmination of years of hard work for Herda. Smarter Searches was built from the ground up, and she has done it entirely debt-free and all in-house. Since its inception in 2012, Smarter Searches’ revenue has grown over 8233%, and has even higher aspirations for 2017 and beyond.