In 2019, having a strong online brand is equally as important as having a strong brand in-person. We’ve talked about building your personal brand in the past, but this time we’re going to dig deeper into what it takes to build your personal presence – more specifically, online.
What does your current brand look like?
The first step is assessing your current online brand. Start by Googling yourself. What comes up? Your social media platforms likely come up in the top results. Are they appropriate for your industry? Are you engaged with your industry online? Look at your profiles like you are coming across them for the first time. It’s difficult, but it’s also a great place to start. Ask someone with less familiarity to your online presence, like a coworker or friend, to assess it with the same questions.
Determine your audience(s).
Think about your objectives. Are you on the job search? Trying to grow as an industry leader? These are the kinds of questions you should be asking yourself in order to determine who your audience is online. The answers will help you decide what areas of your online brand may need to be cleaned up or updated. Using a professional profile picture on every platform is a great place to start and can go a long way – especially when it comes to being taken seriously as a professional.
Maybe it’s time to create your own website or online portfolio. Simply scrolling through the web design options on Wix, Weebly, and WordPress is a great source of inspiration to get you started. Find what current industry leader across the board are doing and let it be your inspiration for creating something that is uniquely you, while still conveying a professional, consistent personal brand.
Whether you’re a college student or a CEO, your online brand matters. In today’s online world, having a strong personal brand online is only becoming more and more important.