Do you remember watching award shows such as The Oscars and Grammys and having to wait until the following day to read headlines or discuss the show with coworkers or friends? It feels like a bygone era. Social media gives us the ability and freedom
As we enter and begin the new decade, there isn’t a better time to evaluate and restrategize your branding and marketing for 2020. Now that’s not to say you should turn your entire business in a new direction, but you should never stop evolving and
With an office located in Knoxville, Tennessee, we aren’t far from Dolly Parton’s hometown of Sevierville. Being so close to her hometown, we have always been surrounded by Dolly (which isn’t a bad thing). Visit local art shops in Knoxville, and you’ll find prints of
Brand identity is what defines who you are and how people perceive your brand. It’s what gets people humming your theme song, repeating your tagline, identifying your brand based on color or font, Your brand’s reputation is the image it conveys to others that affect
In 2019, having a strong online brand is equally as important as having a strong brand in-person. We’ve talked about building your personal brand in the past, but this time we’re going to dig deeper into what it takes to build your personal presence –
What is a brand? For one thing, it’s a word that gets thrown around quite a bit, but when you sit down to think about what it really encompasses, do you actually know? And do you know exactly what building your personal brand can do
Most small business owners know a little bit about branding. At least, insofar as they know they need to be thinking about branding. Too often, branding becomes secondary or tertiary behind other strategies to make sales or generate leads. But the digital marketplace is filled
