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Branding & Identity

The Impact of Social Media on Award Show Season

The Impact of Social Media on the Award Show Season

Do you remember watching award shows such as The Oscars and Grammys and having to wait until the following day to read headlines or discuss the show with coworkers or friends? It feels like a bygone era. Social media gives us the ability and freedom

Branding & Marketing Strategy Blog Graphic

Branding and Marketing Strategy in 2020

As we enter and begin the new decade, there isn’t a better time to evaluate and restrategize your branding and marketing for 2020. Now that’s not to say you should turn your entire business in a new direction, but you should never stop evolving and

Here She Comes Again: Dolly Parton is Everywhere

Here She Comes Again: Dolly Parton Is Everywhere

With an office located in Knoxville, Tennessee, we aren’t far from Dolly Parton’s hometown of Sevierville. Being so close to her hometown, we have always been surrounded by Dolly (which isn’t a bad thing). Visit local art shops in Knoxville, and you’ll find prints of

Building Your Personal Brand Online Blog Graphic

How to Build Your Personal Brand Online

In 2019, having a strong online brand is equally as important as having a strong brand in-person. We’ve talked about building your personal brand in the past, but this time we’re going to dig deeper into what it takes to build your personal presence –

Building Your Personal Brand

Tips for Building Your Personal Brand

What is a brand? For one thing, it’s a word that gets thrown around quite a bit, but when you sit down to think about what it really encompasses, do you actually know? And do you know exactly what building your personal brand can do

Branding your Brand

Branding Your Brand

Most small business owners know a little bit about branding.  At least, insofar as they know they need to be thinking about branding.  Too often, branding becomes secondary or tertiary behind other strategies to make sales or generate leads.  But the digital marketplace is filled