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Digital marketing trends for 2021 blog graphic

Digital Marketing Trends for 2021

The advertising and marketing industries are constantly changing, especially in the digital age. In order to stay competitive, it's important to stay up to date with the latest industry trends so that you’re able to reach potential new customers, while also staying relevant and true
National Internet Day

National Internet Day is Today

Hip, Hip Hooray! It’s National Internet Day! No, I will not be writing this blog in the style of Dr. Seuss, but today is a celebration of all things internet – from “You’ve Got Mail” to the latest Instagram notification.  Do you remember life before

Why poor writing kills your website

Why Poor Writing Kills Your Website and How to Fix It

First impressions mean everything. In this digital world, a website is often the first and primary point of contact for consumers to reach a business. Your website is your opportunity to demonstrate to your audience who your company is and how your business can improve

4 Ways to Build User-Generated Content on Social Media

4 Ways to Build User-Generated Content

User-generated content can help your business reach a wider audience, increase buzz, and become more relatable. Not only does user-generated content provide you with free, easy advertising, but it also helps you build relationships with your customers. No matter what social media platform you prefer,

5 Tips to Decrease Bounce Rate on Your Site

5 Tips to Decrease Your Site’s Bounce Rate

It is key for every business to keep visitors on their website as long as possible. The longer someone is on your site, the more likely they are finding what they came for. Let’s look at a few ways to ensure that happens.  Keep your

Intern Diaries A Year in Review

The Intern Diaries: A Year in Review

What seems like forever ago now (February 2018) my advertising professor told our class about some of the incredible things alumni have gone on to do after their time at UT. I was a junior on the search for my next summer internship when my

Introducing Cheyenne's Accountability Corner

Welcome to Cheyenne’s Accountability Corner

Hi, friends! I want to formally introduce you to my new blog series: Cheyenne’s Accountability Corner. We all know that one, slightly-annoying friend that remembers everything that ever happens and holds us accountable. Yeah, that’s me. It’s February already, so I feel compelled to check