Hip, Hip Hooray! It’s National Internet Day! No, I will not be writing this blog in the style of Dr. Seuss, but today is a celebration of all things internet – from “You’ve Got Mail” to the latest Instagram notification. Do you remember life before
First impressions mean everything. In this digital world, a website is often the first and primary point of contact for consumers to reach a business. Your website is your opportunity to demonstrate to your audience who your company is and how your business can improve
User-generated content can help your business reach a wider audience, increase buzz, and become more relatable. Not only does user-generated content provide you with free, easy advertising, but it also helps you build relationships with your customers. No matter what social media platform you prefer,
It is key for every business to keep visitors on their website as long as possible. The longer someone is on your site, the more likely they are finding what they came for. Let’s look at a few ways to ensure that happens. Keep your
What seems like forever ago now (February 2018) my advertising professor told our class about some of the incredible things alumni have gone on to do after their time at UT. I was a junior on the search for my next summer internship when my
Tracking your website traffic is immensely important. Anytime you start working on a digital marketing initiative you must have a plan in place for how to measure it. Most of us use Google Analytics to track those results. However, with the major advances in analytics
Hi, friends! I want to formally introduce you to my new blog series: Cheyenne’s Accountability Corner. We all know that one, slightly-annoying friend that remembers everything that ever happens and holds us accountable. Yeah, that’s me. It’s February already, so I feel compelled to check
Young professionals are the coolest, and you can take my word for that, because I say it as a completely unbiased young professional. The thing about Young Professionals that I think is so cool is that they just so happen to have a lot in
If you work in a digital industry, or live on planet Earth in the year 2015, then you surely know someone who is always on the come up when it comes to tech. This year, we want to help you find the perfect gift for
