Email marketing is one of the most efficient and cost-effective approaches to content marketing. When it comes to measuring the effectiveness of an email campaign, one of the best places to start is with your open rate. Open rate measures what percentage of people open
Take a second and think about your own email inbox. Do you receive emails from your favorite stores and brands? More likely than not, you receive quite a few each day. These could be newsletters, product updates, or flat-out sales promotions. You may even have
On May 25th, 2018, the new General Data Protection Regulation (GDPR) laws will go into effect. GDPR is designed to protect the personal data of citizens of the EU as a part of their “consumer first” approach to data protection. The EU’s rollout of GDPR
Email marketing isn’t very sexy – we all know that – but it can be really effective when it’s done well. It often has a higher rate of ROI and conversions than social media, and it is an incredibly affordable component in your marketing budget.
Email marketing is one of those rare things in the world that is both easy and difficult simultaneously, current and outdated, effective, and easy to mess up. Some marketers have even dared to say “EMAIL IS DEAD!” Well, think about this: how many emails did