Skip links

General Marketing

4 Black Friday Marketing Tips to Increase Customer Engagement

4 Black Friday Marketing Tips to Increase Customer Engagement

Black Friday was originally the day after Thanksgiving in which many stores would offer discounts and deals on their products and services. However, in recent years, Black “Friday” has really become an extended weekend starting on Thanksgiving Day and ending on Cyber Monday. According to

4 Ways to Reach Generation Z Blog Graphic

Staying In The Loop: 4 Ways To Reach Generation Z

Just when the marketing world has finally begun to understand millennials, a new generation is just around the corner. Generation Z, born after 1996, is predicted to be the largest group of consumers by the year 2020 and reach a buying power of 44 million

The Psychological Toll of Unpopular Products

The Psychological Toll of Unpopular Products

When you first start working in marketing, most of us have big dreams and ideas about how it will work, the products you will be advertising, all the fun and creativity you will get to be a part of. But oftentimes, in this industry, you

4 Major Competitor Analysis Mistakes

4 Mistakes You’re Making in a Competitor Analysis

Understanding your clients’ competitors is crucial in the marketing space. However, we know that most people are doing their competitor analysis completely incorrectly. We’ve identified four of the biggest mistakes businesses are making when evaluating the competition and we want to help you correct them.

Marketing and Game of Thrones

What Marketers Can Learn from Game of Thrones

I’m a huge Game of Thrones fan. HUGE. Now, I will qualify that to superfans with the fact that I’m a fan of the TV show and haven’t finished the books (I will, though; please don’t burn me in effigy). I’m not the only one,

Genuine Marketing: A Case Study Featuring Cereus Bright

Knoxville’s Rhythm n’ Blooms 2015 Music Festival is over…and I’m having withdrawals. That is, withdrawals from live music, extremely talented musicians, and the energy of this fun, intimate festival…and I almost didn’t go! On April 10, 2015, my husband and I made the last-minute decision

Converged Marketing: The New Standard

[column width=”1/1″ last=”true” title=”” title_type=”single” animation=”none” implicit=”true”] Media and marketing has formed into a converged entity in today’s society, creating a challenging world for marketers and small businesses alike. Converged media means bringing together websites, search marketing campaigns, social media, tradeshows, offline customer service, and