Have you ever opened a website that looks terrible and is impossible to navigate? Everyone has. In the modern digital world, if a website layout doesn’t make sense or isn’t aesthetically pleasing, users aren’t likely to stick around very long. User experience, or UX, is
Conversion rate optimization (CRO) is a reasonably simple idea, with moderately difficult executions, that lead to wildly successful marketing campaigns. So, what exactly is CRO? Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete your desired actions. These
How many times have you gotten into an issue with a company and wanted to deal with the issue right then, in real-time? I know I have. Here are a few examples I’ve dealt with recently. Problem: When we moved into a new office, I
What comes first…organic Google rankings or your customers? Who do you serve first when it comes to the almighty desire to be the best? If you want my opinion, always start with your customers. In your efforts to be the best and to be visible
Usability and User Experience When a website’s usability is simple, easy, navigable, and obvious, more conversions (a.k.a converting site visitors into paying customers) occur. Websites are set up to display your trade, craft, products, or services, so it makes sense to do everything you can
I recently read an article written by usability expert Shari Thurow, who I’ve heard speak at conferences before and really admire, all about content and context, usability, findability and perceived download time. What I like about Shari’s article is that it explores the human interaction
