Skip links

Content is….a Metaphor

As I continually research and read articles to stay on top of the field in internet marketing, I started to notice a growing trend of metaphors.  Content is… apparently now it is a metaphor.  Content is so important in creating an online presence and the cornerstone of SEO, SEM, content marketing, social media marketing, and email marketing.  You can’t have a web site without content.  Well, maybe you can, but it wouldn’t be very good.  Here are a few “content is” metaphors I found through a quick perusal through the web.

  • Content is king.
  • Content is queen.
  • Content is the foundation.
  • Content is currency.
  • Content is the key.
  • Content is… still king. (truly, that’s a real one)
  • Content is thinking.
  • Content is not king.

Uh oh.  It seems no one can quite agree on what content’s place is in the hierarchy of peers (quick, someone get a copy of Debrett’s Peerage!), but regardless, it is important.  Just how important it is seems to depend on who you ask, but its importance cannot be underestimated.  Good, valuable content is essential in internet marketing because it engages customers, it encourages them to read what you have to say, it encourages interaction, it provides a sense of authority and authorship.

When it comes to your content and online presence, the Smarter Searches agency can help you improve your search engine rankings, customer engagement, branding, and authority by creating unique and dynamic content, unique to your company.  Contact us today for more information.