As a parent, “because I said so” sees it’s fair share of use. Kids don’t always need a detailed reason because they often can’t understand the details of the ramifications of what they’re doing. For example…
“Why can’t I keep playing?”
“Because I said so” is just so much easier than “because you could fall or get lost now that it’s dark, it’s time to get ready for bed, and I just don’t feel like standing outside anymore.”
When it comes to digital marketing, though, because I said so just doesn’t work. Business owners have the ability to understand why digital marketing is so important, most agencies just don’t take the time to explain the details and the options. Social media encourages discussion, collaboration, and engagement. Quality web sites and analytics ensure a high-quality user experience. Good email marketing can work from a branding, lead generation, and sales point of view. Search engine optimization and search engine marketing drive quality traffic, generating both leads and sales.
Digital marketing is no longer the future. It’s part of life now. So, embrace the wonders of digital marketing not because I said so, but because you know that it is in the best interest of your business.