You have probably heard the term inbound marketing before, but do you know what it means? Inbound marketing is a comprehensive, data-driving approach to marketing that attracts people to your brand and converts them into customers. It is about bringing customers to you and earning their attention rather than fighting for it with interruptive or abrasive marketing efforts. Simply put, inbound marketing is creating the right content and putting it in the right place at the right time.
When creating the right content, you must think about your specific audience and what they want to see. Your content should educate, entertain, and inspire. It should also drive your customers to take action. Whether it’s an infographic (like this), a blog (also like this), or a case study, press release, email blast, etc., your content pieces should give your customers a fresh point of view about the most seemingly mundane things. Take this blog and infographic for example. It’s pretty basic information, but we’ve turned it into a fun and engaging piece that you’re enjoying looking at (we hope at least!). That’s what inbound marketing is – taking something a bit boring or hard to explain and making it better. More usable. More interactive. And more YOU.
If you understand that we’re onto something with this but don’t know how or where to start, let us help. Our content creation packages cover a wide range of media that can be targeted directly to your audience.