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JoJo Apodaca

Search Engine Marketing Manager
Headshot of JoJo against a gray background
Photo of JoJo hiking

JoJo Apodaca, Search Engine Marketing Manager at Smarter Searches, is expanding his knowledge and skills in digital marketing and is excited to grow as a part of the Smarter Searches team. He grew up in Chattanooga, TN and moved to Knoxville to pursue his education. He is a graduate of the University of Tennessee with a degree in marketing and a minor in retail and consumer science.

JoJo is rarely caught without a smile and his laugh has often been described as “infectious.” Outside of work, JoJo enjoys day trips to Asheville or Gatlinburg, hiking in the mountains, spending time with friends, and also has a passion for cars (especially BMW and Mercedes).

Enneagram type


DISC Profile highlights

He shows the ability to handle both the people-side and detail-side of a project with equal skill and confidence. He has the ability to take the seed of an idea and make it develop into a successful solution. When the organizational urgency gets high, he works with the team to restore comfort and also get the urgent project done successfully. He shows a special characteristic of being able to help others on the team to visualize the activities necessary to lead to success in a complex project or design.

Myers-Briggs Type