In the lecture, I reviewed how search engines work and how they determine ranking factors, including overviews on meta tags, keyword selection, content writing, and inbound link creation. We also went over common myths that abound in the SEO industry regarding keyword stuffing, black hat techniques, and how to choose an SEO expert or agency.
It was a highly successful event – held at Cappuccino’s/Copper Cellar West in Knoxville. Since it was a relatively small group, the focus was on questions and answers and giving the attendees actionable tips that they can take back to their companies and utilize on a daily basis.
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