The Apex team loved the mockup and had zero revisions! Time to build out the site and implement the strategy and functionality.
Before every website build, we first consider what makes our client’s business different from the competition and how we can highlight that on the website. There are two things that really stand out about Apex (aside from their stunning work): the fact that they are a family-owned business, and that their furniture is made-to-order here in East Tennessee.
- Now more than ever, consumers need to know they can trust you before they make a purchase from your business – and who better to purchase from than a small, family-owned business? To highlight this, we added a photo of the Cox family and more information about who they are and why they decided to start their business.
- Their beautiful furniture pieces are handcrafted right here in Knoxville, so we wanted to feature that fact as well. We had the Cox family write about their furniture design process from start to finish so we could walk potential customers through what they can expect when they work with Apex.
We believe your website should work for you. Our goal is to find creative solutions to make our clients’ jobs just a little bit easier. There was a very basic contact form on their old website, but it only asked for a name, email, and message. Then, the client had to reach out and gather more information from them in order to calculate a quote.
We created a custom quote form that collects all the specific information the Cox family will need in order to come up with a quote for the project – no more going back and forth through email.