Knox County Health Department

Stronger Babies Campaign

Web Design + PPC

  • 5.24 million impressions
  • 3,900 clicks
  • $1.55 cost per click (41% less expensive than the national average for health and medical)
  • 2.89% click-through rate (62% higher than the national average for health and medical)
  • 5,100 unique visitors to the website
Strong Baby prenat Oliv FB Share 16

The Knox County Health Department has an initiative called "Stronger Babies" that required the implementation of a microsite, unique collateral pieces on the microsite, incorporation of their images and graphic design elements to match billboards and offline pieces already in production, and hit a tight deadline.

The resulting microsite has had more than 4,000 visits to the site and collateral pieces.

Strong Baby - Breastfed Baby 336x280-3
Strong Baby - Eat Healthy 336x280
Strong Baby - Immunized Babies 250 x 250-2

Zika Campaign

PPC

  • 1.69 million total impressions in 3 months
  • 1,700 clicks to the website
  • 3.68% click-through rate (106% higher than the national average for health and medical)
  • $1.20 cost per click (54% less expensive than the national average for health and medical)
AdobeStock_176438093

Birth Control Campaign

Paid Social + PPC

Facebook Ads

  • 410,000 impressions
  • Reached over 38,000 women
  • 1,900 unique link clicks
  • $0.34 cost per click
  • Click through rate of 0.84%

PPC

  • 204,000 total impressions on Google
  • 718 clicks to the website
  • $1,600 total amount spent
  • $2.24 average cost per click
  • 29 phone class made to the Knox County Health Department’s women’s health clinic