Baby swinging on rope

Knox County Health Department

Stronger Babies Campaign

Web Design + PPC

  • 5.24 million impressions
  • 3,900 clicks
  • $1.55 cost per click (41% less expensive than the national average for health and medical)
  • 2.89% click-through rate (62% higher than the national average for health and medical)
  • 5,100 unique visitors to the website
Baby lifting a tire in ad for Strong Baby

The Knox County Health Department has an initiative called "Stronger Babies" that required the implementation of a microsite, unique collateral pieces on the microsite, incorporation of their images and graphic design elements to match billboards and offline pieces already in production, and hit a tight deadline.

The resulting microsite has had more than 4,000 visits to the site and collateral pieces.

Baby swinging on rope in ad for Strong Baby
Ad for Strong Baby showing baby holding bags of fruit
Ad for Strong Baby showing baby lifting a tire

Zika Campaign

PPC

  • 1.69 million total impressions in 3 months
  • 1,700 clicks to the website
  • 3.68% click-through rate (106% higher than the national average for health and medical)
  • $1.20 cost per click (54% less expensive than the national average for health and medical)
Woman holding packets of pills

Birth Control Campaign

Paid Social + PPC

Facebook Ads

  • 410,000 impressions
  • Reached over 38,000 women
  • 1,900 unique link clicks
  • $0.34 cost per click
  • Click through rate of 0.84%

PPC

  • 204,000 total impressions on Google
  • 718 clicks to the website
  • $1,600 total amount spent
  • $2.24 average cost per click
  • 29 phone class made to the Knox County Health Department’s women’s health clinic