Woman dancing on stage at Rossini Festival

Knoxville Opera

269,000 Organic Reach in 10 Days

50% more than the amount of people who actually live in Knoxville

1,590 Event “Check-ins” on Facebook

More than 400 video views and 1,000 visits to the website

$0 in Advertising Spend

The campaign was 100% organic.

The Rossini Festival

The Knoxville Opera’s annual Rossini Festival International Street Fair is a citywide celebration of the performing arts. Spanning 14 blocks of downtown, the festival brings diversity to the streets of Knoxville with multicultural art, music, and dance.


The campaign was entirely organic. Without a single dollar spent toward paid promotion or advertising, our posts and campaigns garnered 401 new page likes for the festival, with 21,834 users engaging with the posts on the page.

Large crowd of people at Rossini Festival