269,000 Organic Reach in 10 Days
50% more than the amount of people who actually live in Knoxville
1,590 Event “Check-ins” on Facebook
More than 400 video views and 1,000 visits to the website
$0 in Advertising Spend
The campaign was 100% organic.
The Rossini Festival
The Knoxville Opera’s annual Rossini Festival International Street Fair is a citywide celebration of the performing arts. Spanning 14 blocks of downtown, the festival brings diversity to the streets of Knoxville with multicultural art, music, and dance.
The campaign was entirely organic. Without a single dollar spent toward paid promotion or advertising, our posts and campaigns garnered 401 new page likes for the festival, with 21,834 users engaging with the posts on the page.