Knoxville Opera

269,000 Organic Reach in 10 Days

50% more than the amount of people who actually live in Knoxville

1,590 Event “Check-ins” on Facebook

More than 400 video views and 1,000 visits to the website

$0 in Advertising Spend

The campaign was 100% organic.

The Rossini Festival

The Knoxville Opera’s annual Rossini Festival International Street Fair is a citywide celebration of the performing arts. Spanning 14 blocks of downtown, the festival brings diversity to the streets of Knoxville with multicultural art, music, and dance.

#SEEYOUATROSSINI

The campaign was entirely organic. Without a single dollar spent toward paid promotion or advertising, our posts and campaigns garnered 401 new page likes for the festival, with 21,834 users engaging with the posts on the page.

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