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2021 Brand Planner Workbook


This is a downloadable digital product.


Brand identity is what defines who you are and how people perceive your brand.

This 28-page workbook is filled with guides and checklists to walk you through the process of developing your brand. We’ll dive into:

Who are you?

First, you need to get clear on who you are. What is your mission? What is your vision? What is your brand personality? Who are your target customers?

What is your brand style?

Next, you’ll take the information from your brand personality questionnaire and target personas and define your brand’s visual identity. We’ll teach you about color theory and how to choose a palette, how to pair fonts, and how to define your imagery style.

What branded materials do you need?

This section includes a logo checklist, business card checklist, and print marketing checklist to make sure you have all the brand materials you need.

How do you develop your brand style guide?

You’re ready to create your brand style guide! Developing visual guidelines for your brand is essential. This section compiles all the information from previous sections to create your final brand guide. PLUS you’ll get a link to the brand style guide template we use for our clients, so all you have to do is fill it in!


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