Not All Influencers are Celebrities

71% of consumers are more likely to make a purchase based off of social media referrals. Influencer marketing. Whether you sell a product or a service, influencer marketing can be used to grow your business. 90% of consumers trust peer recommendations; this is the premise of influencer marketing. People are more inclined to trust advice and promotion of a product or service from a friend than a commercial. Influencers act as a trustworthy friend to their followers.

Not all influencers are celebrities. An influencer can be anyone from a popular photographer on Instagram, or a technology blogger with a youtube channel, or a respected healthcare executive on LinkedIn. Finding niche influencers with a loyal following to support your business’s product or service is key to successful influencer marketing. Every industry and target market has influencers, the trick is identifying who can help your business the most and creating relationships with them.

How can we help?

Smarter Searches can help you identify those influencers, create a strategy, prepare a pitch, and facilitate productive conversation with an influencer, resulting in unique and engaging content promoting your product or service. Most importantly, we can track the influence of the campaign in order to measure the results.

Looking to run an influencer campaign? Our collaborative marketing plans help you create a modern-day content marketing plan.

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