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Ever wonder why you don’t show up in search results? With search engine optimization, we’ll get you on the right page. Actually, this is the right page. Keep reading. Search engine optimization, or SEO, is the series of improvements made to your website that affect its placement in the search engine results. SEO is one of the single most important strategies in marketing that you are probably not spending money on.
Having a Web site is no longer enough. Your website now must be:
- be user-friendly and easily navigable
- serve as a functional space in which you can connect with your customers
- be informative, captivating, and unique
- be fully optimized for the search engines
Because the organic search market is constantly changing – the Google algorithm changes more than 500 times in any given year – you need an agency that stays at the forefront of the organic search landscape. We are constantly adapting our SEO strategies, using new and creative ways to ensure your business and your brand stays at the top of the search results through a combination of white-hat techniques. We will not make empty promises about #1 rankings or immediate results; we utilize honest, useful, and meaningful strategies as a way to create long-term, lasting results in the search engines.
How we do it
The structural integrity of your web site affects how the search algorithms crawl your site. By ensuring your site’s framework complies with the search algorithm’s preferences we ensure each page of your site is being properly indexed and read by the search engines. While meta keywords are no longer crawled by the search engines, description tags, titles, internal links, images, videos and more all have a preferred mechanism of structure on your site that maximizes its profile in the search engines.
SEO is a long-term strategy that brings quality traffic to your site over time; it’s not an overnight process, but it is an incredibly important one. Our methodology is constantly evolving and will help improve your presence in the search engines and keep it there as the algorithms and the digital space continue to evolve.
Content is king in SEO and we help you create, organize, and design fresh and dynamic content in order to present your site as relevant, trustworthy, authoritative and valuable to the search engines and your customers. From keyword selection to grammar and spelling to usefulness and shareability, the content on your site matters! We work hard to ensure that your existing content is perfected and that you have a system in place for dynamic, consistent content updates and additions.
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We understand that digital marketing can be confusing and overwhelming. Which is why we help you choose your products with care so that they meet your needs and help you connect with your audience effectively AND affordably.
Click on one of our recent Case Studies below to see this strategy in action.