3 Things To Do If Your Website Traffic Declines blog cover
Businesses nowadays rely on the internet and a website to keep up with customer demands. Without a website, it’s going to be hard to keep up with competitors and hard to help grow your business. So what happens if you see your website traffic start to decline? Worry no more. Below are a few tips to help you know what to do in this scenario.

Check your web site speed

One reason your website traffic is declining is that your website’s speed is slow. Many people won’t stick around if it takes a long time for the page to load. Who would? Look into certain things that could cause your website to run slow such as the size of pictures on your page and the size of your files (HTML or JavaScript) on the website. A way to improve page speed is to use Content Distribution Networks. They are networks that help distribute the load of content you are delivering.

Look Out For Google’s Changing Algorithm

Google changes its algorithm multiple times a day so overlooking it can have a huge impact on the traffic to your site. It’s important to keep up with the new updates because it can help determine why your traffic has declined. Google could have changed what content makes your website appear higher up on google and your website might not have it. Looking for and understanding the new updates will help you make the right changes to your website to increase traffic.

Look for Link Losses

It’s possible that the reason your website traffic is decreasing is that there aren’t as many links going back to your website as there once was. Losing links doesn’t allow Google to reward your site for being reliable. This means it won’t appear higher up on google which then leads to less traffic due to lower visibility on Google. To check if your site is losing inbound links there are tools such as Majestic and Ahrefs that can help.

Contact Us

If these aren’t the reasons for your overall website traffic declining then give us a call and we can help fix the problem. It’s our job!

 

 

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