Blogging isn’t just for influencers anymore. More and more businesses have started adopting the practice as a tool to boost SEO value, establish thought leadership, and create a unique brand voice while providing value to interested readers. Every business, organization, and company should consider starting a blog for these reasons, but where do you start if you’re new to the scene? Check out these 4 blog styles to get the ball rolling and create stellar content for your brand.
- The How-To Blog
How many times have you Googled a question starting with “How to”? In fact, if you’re starting a new blog, you may have found yourself typing in something like “How to write a blog post?”. This is one of the most common and useful blog templates to share important information. Not only does a “How To” blog post answer real questions from your target audience, but it also gives you a platform to showcase expertise in your field. For example, if you work in the automotive industry, a blog titled “How do I jumpstart a car?” answers a common question and drives valuable traffic to your site. This simple template can be reworked and refined time and time again while keeping content interesting and relevant.
- The Product Feature
No, we’re not saying to use this template to type up your sales pitch. Consumers nowadays are drawn to authentic content and can spot sales tactics from a mile away. The most successful product content doesn’t just pitch a product, but it shows the real value and experience you can expect to get from using the featured item or service. When writing a product feature blog, focus on highlighting real-world applications rather than trying to make a quick sale. If you can give an honest representation of a product or service, you’re more likely to gain the trust of your readers and get one step closer to creating a long-lasting (and lucrative) relationship with your consumers.
- The List Template
The List Template is one of the most popular styles around. In fact, you’re reading a list-based blog post right now! This style is so popular that sites like Buzzfeed have built entire empires around list-based content. The benefit of this template is twofold: it’s easy to create and easy to read. The first benefit is mainly for content creators who find themselves in a writing rut. The list-style is great when you want to compile a list of resources that your readers will benefit from while giving yourself a break from composing another Nobel Prize-worthy blog post. The second benefit is that it’s easy to read and pick up valuable information in a short time. Today’s readers are so bombarded with content that they want answers in the most efficient way possible. A simple list gives straightforward answers while providing an authentic voice and experience.
- The Current Event Post
Here at Smarter Searches, we’re big Beyonce fans. When Queen Bey’s historic album Lemonade was made available on all streaming platforms, the internet was in an uproar. We quickly capitalized on that trend by posting a blog all about Beyonce’s social media success with Lemonade. While it may not make sense for your business to be blogging about ‘Yonce, find relevant events and create content centered around those topics. A quick scan of the online news world can provide a myriad of stories that can be tied into a focused blog post to establish your brand as an up-to-date thought leader in your industry.
Blog with the Pros
Still not sure where to start? Luckily, the team at Smarter Searches is filled with content creation gurus who can provide your business with top-notch blog writing services. Visit our site or give us a call to see what we can do for you.
